This may not be the world’s most pressing problem, but it’s one that has started to become more and more odd to me as time has gone by. On the surface, you can easily understand how it has arisen, but the more you consider it the more you wonder just how other people do see the world around them.
We are saturated with video imagery now, in our homes, in shopping malls, airports, and on line. It’s only going to increase with time. So, I ask, why can’t we get the friggin’ aspect ratio correct anyway on all this video?
Up until the last few years, just about all video in the US (and Japan and elsewhere) was displayed in a 4:3 format called NTSC. (Europe adopted different standards, PAL/SECAM, but never mind that for now.) With good old TV, the NTSC format had a resolution of 486 horizontal lines. Translate that into a digital video screen and you’d need 648×486 pixels.
Typical computer screens in the early days had resolutions on that order, but quickly got better. Before long, “XGA” became very common, with 1024×768 pixels. This neatly utilized 10 bits for the horizontal and retained the 4:3 aspect ratio. Cool: all you had to do was translate the video NTSC signal into a digital signal and you could use a digitial monitor!
I’ll skip all the details, but in the past decade we’ve seen an explosion of flat-screen plasma and LCD monitors, which are almost all a wider 16:9 format. This allows them to accomodate the HDTV format, which is designed to have such a ratio, with resolution such as 1920×1080. That’s an aspect ratio of 1.78, quite a bit wider than the old 1.33, but not nearly as big as modern Hollywood films (2.35!).
The problem is that a lot of television (broadcast and cable) is still transmitted in 4:3 ratio, but then displayed on a wide-format 16:9 screen. The designers of the 16:9 monitors have built in the choice (often the default) of simply stretching the 4:3 image to fit the 16:9 screen. The result, as I am sure you have all seen, is that faces and bodies are distorted horizontally by a factor of 4:3 or 1.333. Everyone looks 33% wider, unless of course they are laying down, in which case they look 33% taller. The alternative is to set the monitor to display the 4:3 image so that it uses up all the vertical part of the display but not the horizontal. That seems to bother some people even more than the distorted faces - why buy a big expensive wide screen display and then not use it all?
My own strong preference is to never distort the aspect ratio of image, no matter how big a TV you have. It just looks really stupid to do that. But here we come to the firtst odd thing that I have noticed: some people apparently don’t even notice that there is a distortion! I first encountered this in an electronics store, where the salesperson swore up and down he could see no difference. I’ve asked some random people in various places if they could see the distortion, and around a third claimed not to. You have to wonder how the human visual processing system works…are people who don’t see the distortion internally correcting for this automatically or something?
Even more bizarre is the video you can get online from news outlets like CNN. It’s hard to believe, but they acutally put the distortion into their online video, even though there is absolutely no reason to do so, except perhaps to make it look like it does when distorted on displays you see in public, or in upscale hotel rooms. They are intentionally distorting the image! WTF ? I find this totally baffling.
Here is a random example of some CNN video:

Now if we shrink it horizontally by 25% (3:4 of course!) then it looks like this:

If you cannot see the difference between these, I am baffled. And if you don’t prefer the one where the nice-looking mom’s face is not grossly distorted, then I am even more baffled!
There are perhaps deeper reasons for this effect. Somehow, perhaps CNN thinks that since people have been going around seeing distorted images all over the place, they’ve started to think that this is the new normal? Or perhaps it’s part of the vast media conspiracy aimed at making us feel good about being fat? It’s a fact that more and more obese people are appearing in advertisements…this makes good marketing sense in that people want to identify with the people they see in ads (or at least the advertisers want the target audience to do so) and since such a huge proportion of Americans are obese, adding an additional 33% to their video width is, well, just good marketing.
I would like to believe that this is all a phase, growing pains of our new digital culture. As video designers get better and the hardware gets more sophisticated, I hope that the distorted faces we see all around us will begin to look like the unfortunate by-product of the early phase of this technology. Some day we’ll look back on this and…cringe.